These terms are the agreement between you and Rustichello ("we", "us") when you use the Rustichello website and app. By using the service you accept them. If you do not accept them, please do not use the service.
Rustichello operates the service. To reach us, write to hello@rustichello.co or use the contact page.
Last updated: 24 September 2026.
Rustichello plans a day out from a few details you give us, and turns photographs from a trip into a written photographic memoir. A first planning allowance may be included; extra planning or shelf features may be paid. Building a memoir may be paid; the price shown at the time you buy is the price that applies.
An account is optional. If you create one, keep your password to yourself and tell us at once if you think someone else has it. You are responsible for what happens under your account. You must be 16 or older to create one.
Photographs, clips and text you upload remain yours. You grant us a worldwide, royalty-free, non-exclusive licence to store and process that content solely to provide the service to you — to build your itinerary and memoir, to host the memoir at the link we give you, and to send it to you if you ask. That licence ends when you delete the content. We do not use your content to advertise, do not sell it, and do not use it to train AI models.
You promise that you have the right to upload what you upload, that it does not infringe anyone else's rights, and that it is not unlawful. In a group memoir you are responsible for having the agreement of the people whose photographs you pool.
Do not use the service to upload unlawful, abusive or infringing material; to impersonate anyone; to attempt to break, overload, scrape or reverse-engineer it; to circumvent rate limits or spending caps; or to resell access. We may suspend or end access that breaks these rules.
A memoir link is a long, unguessable address, not a password-protected page. Anyone you give the link to can open it, and can pass it on. Share it only with people you are happy to see it, and delete the memoir when you are finished sharing.
Itineraries are suggestions generated automatically, partly by an AI model. Opening hours, prices, travel times, accessibility and safety information may be wrong or out of date. Check anything that matters with the venue or an official source before you rely on it. We are not liable for travel decisions you make on the basis of a generated plan. Nothing here is professional travel, medical, or safety advice.
Where a memoir is paid, payment is taken by Stripe; we never see your card number. If a memoir fails to build after payment, tell us and we will rebuild it or refund it. If you are a consumer in the UK or EU you have the usual statutory cancellation rights; by asking us to build a memoir immediately you agree that the work begins at once, which may reduce your right to cancel once it is delivered. Nothing in these terms affects your statutory rights.
Any subscription runs until you cancel; cancelling stops future charges and takes effect at the end of the paid period.
The service is provided "as is" and "as available". We may change, suspend or withdraw features, and we do not promise uninterrupted service. Generation depends on third-party providers and can degrade to an offline generator, or be rate-limited, without notice.
Nothing in these terms limits liability for death or personal injury caused by negligence, for fraud, or for anything else that cannot lawfully be limited.
Subject to that, we are not liable for indirect or consequential loss, loss of profit, loss of data, or losses arising from travel decisions; and our total liability to you for all claims in any 12-month period is limited to the greater of the amount you paid us in that period, or £50.
Keep your own copies of photographs you care about. A memoir is a rendering, not a backup.
You can stop using the service, and delete your account and data, at any time — see the "Your rights" section of the Privacy Policy. We may end or suspend access if you seriously or repeatedly break these terms.
How we handle personal data is set out in the Privacy Policy, which forms part of these terms.
We may update these terms. The date at the top changes when we do, and material changes are announced in the app before they take effect. Continuing to use the service after that means you accept the new terms.
These terms are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction — except that if you are a consumer resident elsewhere in the UK or EU, you keep the protection of your local mandatory consumer law and may bring proceedings in your local courts.
hello@rustichello.co, or see the contact page.